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Brother P-touch PT-N25BT review
The PT-N25BT is Brother's colourful personal label maker. It has a QWERTY keyboard for quick labels and Bluetooth to the Design&Print 2 app for fancier ones, and it prints on Brother's Btag tapes in 17 colours with easy-peel split backings.
- Best as
- Best for colorful labels, keyboard or app
- Prints on
- Brother Btag tape only: 12 mm (about 1/2 inch) wide, 13.1 ft per cassette.
- Cost per label
- About 21¢ to 31¢ per label; Btag cassettes are half the length of TZe.
Imogen Pratt, updated 11-01-2026. Sources: Amazon listing (checked Oct 2026).
3D render, not a photoColour, keyboard and app in one
It covers both habits in one machine: the keyboard for a quick shelf label, the app when you want fonts and frames or icons. The keyboard side alone has 3 fonts in 7 styles plus 15 frames, with 250 symbols.
Btag is designed for personal labels: bright colours and a split backing that peels easily. Children and crafters notice that more than anyone.
A 16-character preview screen and memory for 10 labels keep it practical.
A classroom set, worked out
Twenty-five 2.5-inch name labels, plus leader, use about 81 inches, roughly 6.8 feet. That is about half a 13.1-foot Btag cassette, around $5 to $8.
What the tape costs you
Brother Btag tape only: 12 mm (about 1/2 inch) wide, 13.1 ft per cassette.
About 21¢ to 31¢ per label; Btag cassettes are half the length of TZe. Try your own price.
- System
- Brother Btag tape only, 12 mm x 13.1 ft
- Input
- QWERTY keyboard plus Bluetooth app
- Power
- 6 AAA batteries or adapter (both sold separately)
- Text
- Up to 2 lines, 9 mm combined
The people it suits best
- Teenagers and students who want colourful labels for their room and desk.
- Teachers labelling a classroom in bright colours.
- People who want a keyboard for quick labels and an app for fancy ones.
Tape spend over a year
You pay for the machine once. The tape is what you keep buying.
| How you use it | Labels | Labels a year | Spend a year |
|---|---|---|---|
| Light home use | 10 a month | 120 | $25 to $37 |
| Organising a whole house | 30 a month | 360 | $76 to $112 |
| Small office | 60 a month | 720 | $151 to $223 |
The Btag trade-offs
- Btag only
- It does not take TZe tape, and Btag will not fit TZe machines. Pick one system for the house.
- Nothing to power it in the box
- Order 6 AAA batteries or the adapter at the same time.
- Btag costs more per foot than TZe
- Use it for the labels people see; use a cheaper system for storage.
What to order on day one
Order the printer, the adapter or batteries, and a Btag multi-pack in your colours.
What ships with it
- The PT-N25BT
- Six AAA batteries or an adapter are required and both are sold separately, per the listing
Setting it up
- Buy batteries or the adapter with it.
- Load a Btag cassette.
- Type on the keyboard, or pair with Design&Print 2 for templates and symbols.
- Print and trim with the built-in cutter.
Will it suit you?
Good fit if you want colorful labels and like having both a keyboard and an app.
Poor fit if you already own TZe tape, or want laminated tape wider than 12 mm.
Brother P-touch PT-N25BT or Brother P-touch PT-D220?
The PT-D220 prints longer-lasting laminated TZe labels for less per label, with a keyboard only. The N25BT adds the app and colour range. For a pantry, the D220; for a teenager's room or a classroom, the N25BT.
How it stacks up
| Machine | Prints on | Widest label | Design with | Power | Cost per label |
|---|---|---|---|---|---|
| Brother P-touch PT-N25BT | Brother Btag | 12 mm | Keyboard plus phone app | 6 AAA or adapter, sold separately | About 21¢ to 31¢ |
| Brother P-touch PT-D220 | Brother TZe, laminated | 12 mm | Built-in keyboard | 6 AAA or adapter | About 14¢ to 21¢ |
| Brother P-touch CUBE Plus PT-P710BT | Brother TZe, laminated | 24 mm | Phone app or computer | Built-in rechargeable | About 14¢ to 21¢ |
| NIIMBOT D110 Mini Label Maker | Thermal label rolls | Small labels | Phone app | Built-in rechargeable | Roughly 3¢ to 6¢ |
Worth a look instead
- Brother P-touch PT-D220: You want the cheapest durable labels and no app. Brother P-touch PT-D220 review. Check price
- Brother P-touch CUBE Plus PT-P710BT: You want app design and wider 24 mm labels. Brother P-touch CUBE Plus PT-P710BT review. Check price
- NIIMBOT D110 Mini Label Maker: You want colourful labels for less and accept thermal labels. NIIMBOT D110 Mini Label Maker review. Check price
What people ask
Does the PT-N25BT use TZe tape?
No, Btag only.
Does it come with batteries?
No. It needs 6 AAA batteries or an adapter, sold separately.
Can it print two lines?
Yes, up to two lines with a combined height of 9 mm.
Who the PT-N25BT suits best
If you want colourful labels and like having both a keyboard and an app, order the PT-N25BT with its power supply.